I spent a decade making women feel beautiful in my salon, but I couldn't help the one person who mattered most—my sister.

Every product she tried failed her.

Every tool was too bulky, too harsh, too generic.

She'd come to me frustrated, holding another waver that didn't work on her bob. Another treatment that dried out her hair. Another "miracle product" that did nothing.

She wasn't asking for perfection. She just wanted something designed for her hair, her length, her real life.

But the beauty industry doesn't work that way. They design for everyone, which means they design for no one.

That night, sitting at my kitchen table, we made a pact: if the beauty industry wouldn't create tools for women like her, we would.

Fleura was born from that frustration.

Built on ten years of salon experience and countless conversations with women who felt invisible to the brands that claimed to serve them.

We don't chase trends. We solve real problems.

Every product we create is tested by real women with real hair—not models with stylists on speed dial.

We're not here to sell you everything.

We're here to sell you what actually works.

Because you deserve tools designed for your hair, not someone else's.